WPP recently announced that it will be merging J.Walter Thompson and Wunderman to form Wunderman Thompson. J. Walter Thompson which is a more creative-driven agency will merge with Wunderman which is a more data-driven agency to form Wunderman Thompson a creative, data and technology agency.
About J.Walter Thompson
Walter is the world oldest ad agencies, it was founded in 1896 and became a part of WPP in 1987. The agency was previously an advertising agency, but it evolved into a marketing communications company. J. Walter Thompson is headquartered in New York with over 200 offices in over 90 countries. The agency is the pioneering ad agency, the company has achieved a lot over the years. J. Walter Thompson was the first company to air a TV commercial, first to establish a global advertising presence and so much more. The agency boast of a large client portfolio which includes Nestle, Kimberly-Clark, Johnson & Johnson and many more.
Wunderman is a global digital agency, its headquarter is also located in New York. The agency was founded in 1958 and now it has over 200 offices in 70 markets. Wunderman uses data and analytics to identify ideas that inform creative campaigns with the sole purpose of inspiring people to take action. The agency has achieved also achieved a lot over the years. In 1961 it became the first direct mail agency to join the ranks of the American Association of Advertising. Their longtime relationship with America also born the first customer rewards program.
About Wunderman Thompson
Wunderman Thompson will be headquartered in JWT’s offices in Manhattan Lexington Avenue, the newly formed agency will employ about 20,000 people and would operate in 200 locations across 90 global markets. Mel Edwards has been appointed the global CEO of Wunderman Thomas, she was also the global CEO of Wunderman. The agency will be fully operational by next early next year, WPP said that they will reveal the visual identity for the company in the coming days.
In a statement about the merger, Mel Edwards explained that the decision to form Wunderman Thompson came when the individual agencies were looking for an opportunity to better serve their clients. The two individual agencies wanted to expand their offerings and effectively position their individual agencies for the future. Their search led them to the formation of Wunderman Thompson which will offer their clients precisely what they want. The new agency will offer clients brilliant creativity, expertise in data and sophisticated technology skills. The merger between these two companies is expected to be easy on their clients seeing as they already share a number of clients. They both worked for brands like Coca-Cola, Shell, Nestlé, Samsung and ING.