Why Small and Medium Sized Business Should Add OOH Advertising to Their Next Campaign

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OOH advertising is usually associated with huge brands, but a lot of small and mid-sized businesses have started to use OOH. According to some stats, 7 out of 10 outdoor ads promote local businesses. With this type of stats, it is clear to see that OOH has a lot to offer small and medium-sized business and a lot of SMBs are already taking advantage of it. In this post, we are going to discuss the reason why SMBs should use OOH to their next campaign.

Why Small and Medium Sized Business Should Add OOH Advertising to Their Next Campaign

Cost Effective

One of the reasons why SMB’s might decide not to use OOH advertising options is because it might seem more expensive when compared to other advertising options. But OOH has gotten a lot cheaper than it used to be especially when you compare it to other advertising sources like newspapers, magazines and TV ads. OOH is a very cost-effective advertising option, it gives you one of the best, if not the best value in terms of cost-per-thousand impressions. It cost less to reach 1,000 people with OOH when compared to other advertising options, even when compared to digital and online advertising options.

Why Small and Medium Sized Business Should Add OOH Advertising to Their Next Campaign

Higher Reach

Reach is referred to the number of people who will see your campaign at least once during its run. OOH advertising gives you a higher reach, with this advertising option you are able to reach a broader and larger number of people. OOH allows you to reach people who are harder to reach with other advertising options.

It’s in Your Face

It is more in your face than other advertising options. Unlike other advertising options, OOH can’t be skipped, turned off or ad-blocked.  OOH is very loud and in your face, you can’t avoid it.

Why Small and Medium Sized Business Should Add OOH Advertising to Their Next Campaign

Brand Awareness

With marketing and advertising efforts, most SMBs are trying to create brand awareness. They are trying to make their brand a household name. They want consumers to know who they are and what they do. With OOH Advertising, SMBs can successfully create brand awareness. Consumers will see your brand every day when they are going to work and coming from work, this will leave an impression on their subconscious and conscious mind.

More Impactful

OOH Advertising is very impactful, it works well that’s why huge brands still use the advertising options. According to some stats,70% of outdoor ads are likely to influence purchasing. Another stat says that 58% of search the web as a result of seeing an outdoor ad. It offers more impact on your campaigns and for a longer period.

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