One of the reasons why SMB’s might decide not to use OOH advertising options is because it might seem more expensive when compared to other advertising options. But OOH has gotten a lot cheaper than it used to be especially when you compare it to other advertising sources like newspapers, magazines and TV ads. OOH is a very cost-effective advertising option, it gives you one of the best, if not the best value in terms of cost-per-thousand impressions. It cost less to reach 1,000 people with OOH when compared to other advertising options, even when compared to digital and online advertising options.
Reach is referred to the number of people who will see your campaign at least once during its run.
It’s in Your Face
It is more in your face than other advertising options. Unlike other advertising options, OOH can’t be skipped, turned off or ad-blocked. OOH is very loud and in your face, you can’t avoid it.
With marketing and advertising efforts, most SMBs are trying to create brand awareness. They are trying to make their brand a household name. They want consumers to know who they are and what they do. With OOH Advertising, SMBs can successfully create brand awareness. Consumers will see your brand every day when they are going to work and coming from work, this will leave an impression on their subconscious and conscious mind.