‘What’s Your Whisky’: Diageo Launches New AI Whisky Selector to Help People Discover Their Favorite Single Malt Scotch

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Diageo recently announced the launch of a New AI Whisky Selector. The latest innovation from the alcoholic beverage brand is called “What’s Your Whisky”. With the “What’s Your Whisky” AI selector, people can discover their favourite single malt scotch.

What’s Your Whisky’:  Diageo Launches New AI Whisky Selector to Help People Discover Their Favorite Single Malt Scotch

About ‘What’s Your Whisky’

What’s Your Whisky’ is an innovative digital experience which can be accessed via any mobile or internet-connected device. On launching the experience, people are asked eleven questions to understand their individual flavour preferences, such as “how often do you eat bananas?” and “how do you feel about chillies?”.

Using new artificial intelligence and machine learning technologies, ‘What’s Your Whisky’ analyses people’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal “Flavour Print” and recommend a Single Malt whose flavour profile most closely matches the individual’s taste.

More about the Innovative Whisky Selector

The whisky selector experience is launching in nine European countries (GB, Germany, Austria, Switzerland, Spain, Greece, Belgium, Denmark and the Netherlands) and will be available in 6 languages.

Source: Brand Sprung

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