Behind every piece of content created is the hope that it would go viral. Whether it is an image, video or written content, every content creator or brand wants their content to go viral. They want to have the internet buzzing and talking about their content. Every content creator knows that it is nearly impossible to predict which tweet, video or blog post would become viral. It often feels that “going viral” is a completely random process. On this post, we would be discussing what makes content go viral. 3 marketing experts will be sharing their opinion on what they think make some content go viral.
What Makes Content Go Viral?
What Makes Content Go Viral? By Megan Conley Content Marketing Strategist at HubSpot
According to Conley, everyone has an opinion on what type of content goes viral. It could be a soundless social video, a data-backed explainer, a perfectly timed newsjack etc. She says that viral content comes down to one thing no matter the format. It comes down to emotion. She asked does the content make you feel enraged, inspired, understood. According to Conley, whenever you create content, you should ask yourself this question: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. She finished off by stating that your online content habits are your own best judge.
What Makes Content Go Viral? By Nadya Khoja, Director of Marketing at Venngage
Khoja advised that when creating new content you should as yourself two questions:
- Why would anyone share this?
- “Will this help someone better express themselves?
According to Khoja, if you can’t answer either of these questions, that content has no chance at going viral. She stated that people share content that strikes an emotional chord with them. According to her, a content creator’s job is to identify and articulate that emotion-driving element.
What Makes Content Go Viral? By Eric Peters, Growth Marketer at HubSpot Academy
According to Peters, there are two interdependent sides to the notion of viral content. The first one is the human side which is the side that excites its audience, triggering an emotional response. It triggers such a strong emotional response that they can’t help but to share it. The second side is the engineering side, social technologies measure engagement. You are to map it over time down to the millisecond, and then surface content deemed high quality to get more impressions and even more engagement. According to Peters, the interplay between those two mechanisms is what makes content go viral.
Do you agree with the 3 experts on what makes content go viral?