KFC is known for it’s innovative and out of the box campaigns, their campaigns are usually fun, witty and very viral worthy. KFC’s newest campaign isn’t any different, the fast food’s latest campaign pokes fun at Instagram Influencers. The brand recently launched a campaign, the new campaign features the brand’s virtual computer-generated influencer.
The virtual Instagram Influencer is called Virtual Influencer Colonel. Virtual Influencer Colonel is the fast brand’s latest iteration of the brand’s mascot and founder. We have seen a lot of iterations of KFC’s Colonel over the years and this ranks high on one of the most interesting versions ever. Before it was launched, they teased the Virtual Influencer Colonel campaign on both Twitter Facebook.
The Rising Trends of Virtual Influencers
Virtual Influencers aren’t a novel idea, KFC came up with, the trend has risen to popularity in the last year. The trend was spearheaded by Virtual Instagram celebs like Lil Miquela, Shudu etc. Virtual Influencers are the latest ways brands are thinking about brand safety. With Virtual Influencers, brands get the best of worlds, they have the personalities of social media stars without the added human unpredictability. Brands like Prada, Balmain, Chanel and Fenty have used Virtual Influencers.
About the Virtual Influencer Colonel Campaign
Unlike most brands who have worked with virtual influencers, KFC together with its creative agency Wieden + Kennedy created their own virtual influencer. The Virtual Influencer Colonel began as a generic 3-D model, he was then adorned with facial features, hair and wardrobe that’s similar to Colonel Sanders. The campaign sees virtual influencer Colonel taking over KFC’s Instagram feed. He shows off his fabulous lifestyle with posts tagged #secretrecipeforsuccess. He gives out advice, shows off his abs, branded tattoos and connects with nature. The virtual influencer Colonel is basically living “his best life.” He does all this in a very funny, self-centred, cringey way that’s reminiscent of true influencers.
KFC’s virtual influencer describes himself as an international mogul turned virtual person who wants to inspire the world with his amazing life. One of his services includes Authentic Gen-Z engagement. He has already “landed some huge endorsements”, through April 22, he would be promoting brands like TurboTax, Dr Pepper and Old Spice. TurboTax and Old Spice work with creative shop Wieden & Kennedy.
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