United Nations World Food Programme (WFP) recently launched a new campaign. The campaign is aimed at highlighting the hunger and malnutrition in India. United Nations World Food Programme’s new campaign is called ‘Feed Our Future’ campaign.
About the UN World Food Programme’s ‘Feed Our Future’ Campaign
The UN World Food Programme launched the campaign in collaboration with UFO Moviez. Sir John Hegarty and his business The Garage are also involved in the ‘Feed Our Future’ campaign. The campaign will be supported by Showbox Music TV Channel, LF (Living Foodz TV Channel) and Red FM 93.5 to drive the message of zero hunger deeper into the hearts & minds of India.
The ‘Feed Our Future’ campaign narrates the plight of a group of Syrian refugee children who were selected from the local community. We see these Syrian refugee children playing in rubble and gazing out of bombed-out buildings in an apparent war zone.
World Food Programme and UFO Moviez Speak on the Campaign
Corinne Woods, chief marketing officer at WFP spoke about the campaign. Woods stated that the organization thinks this year’s campaign is even more emotionally engaging. They expect more people will respond to their call. According to woods, in a world full of noise, cinema has proven incredibly effective for the organization at cutting through to not only establish the brand but also to convert cinema-goers into active supporters and donors
Siddharth Bhardwaj, chief marketing officer, UFO Moviez also spoke about the campaign. He stated they are very confident that the partnership will help drive the message of zero hunger deeper into the hearts & minds of India. According to him, they are certain that their network of cinema screens coupled with the powerful message crafted by Sir John Hegarty will help UNWFP engage with the Indian audience and inspire people to support an important cause of eliminating hunger from our planet.