Travel giant Tripadvisor recently embarked on a new journey. The travel giant recently announced the acquisition of menu management provider SinglePlatform. According to the travel giant Tripadvisor, they acquired SinglePlatform to improve its guest experience.
SinglePlatform offers restaurants a one-stop-shop for publishing and maintaining menus online, an important task with 93% of all diners scanning the food offering before booking a table. The service also offers to share contact details and opening hours on high traffic platforms such as Facebook and Google.
About the Acquisition
The acquisition of SinglePlatform by TripAdvisor will see the service expanding its digital marketing suite and provide the travel portal with more advanced integration of restaurant services for businesses and customers.TripAdvisor currently offers restaurants a range of services to update listing information and respond to diner reviews, although this can go awry as in the case of Pizza Express Woking.
TripAdvisor Speaks on the Acquisition
Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants spoke about the acquisition. He stated that they are obsessed with making restaurateurs’ jobs easier and more successful. According to him, their acquisition of SinglePlatform is an important step in offering them a place to conveniently manage their entire online presence across the web from TripAdvisor. He stated that they look forward to bringing SinglePlatform’s technology and know-how to a truly global audience to help millions of restaurant owners and managers unlock more digital opportunities.
Source: The Drum