TikTok and UN Women recently launched a campaign in India that aims to end violence against women in the country. They are trying to raise awareness for violence against women in India. TikTok and UN Women’s campaign is called #KaunsiBadiBaatHai.
About TikTok and UN Women’s # KaunsiBadiBaatHai Campaign
The #KaunsiBadiBaatHai campaign is part of a wider initiative that kicked off on 25th November called ‘Orange The World’. The ‘Orange The World’ campaign promotes 16 days of activism to eliminate gender-based violence. In India, the colour orange has become an icon of the anti-gender violence movement. TikTok and UN Women’s hashtag #KaunsiBadiBaatHai has already had over 744,890,528 views and has received many video submissions.
For the campaign, TikTok and UN Women are encouraging TikTok users to take part in a rap challenge by submitting a video against the #KaunsiBadiBaatHai hashtag, while using the colour orange in the video. The song that is being used as the background for the videos is written by Delhi-based 16-year-old Abbas Ali from Slam Out Loud and composed by Aditya Shekhawat. The words of the song describe instances of violence against women and discuss negative socio-norms around gender.
TikTok and UN Women will promote the campaign on their individual social media accounts. The campaign will run until 10 December, which is International Day of Human Rights.
UN Women Speaks on the Campaign
Nishtha Satyam, deputy country representative, UN Women India spoke about the campaign. She talked about how UN Women is committed to making spaces safe for women and young girls. Satyam talked about how violence against women and young girls has real consequences and costs. According to her the partnership with the social media network will help to raise awareness and unite users to break the silence around violence.
TikTok Speaks on the Campaign
Nitin Saluja, director, public policy, TikTok India also spoke about the campaign. He talked about how their mission is to inspire and enrich people’s lives and give them an outlet to express themselves in a way that adds value to the community. Saluja expressed the social network’s pride to be working with UN India for this campaign as their community partners and believe that the highly engaged community on TikTok has the potential to contribute towards a change in society and spread the message of a violence-free world.
Source: The Drum