Here are the Top 5 most creative Grand Prix winners we didn’t see coming at this year’s Cannes Lions 2019 festival.
BBDO’s Blank Newspaper, Grand Prix for Print & Publishing
This campaign was created by BBDO Dubai for Lebanese newspaper An-Hanar. The blank newspaper was used to send a message to the government about failing to form a government. The aim of the campaign was to create a conversation around elected officials failing to form a government. Readers of the newspaper were encouraged to write their own headlines and messages for the government on the blank page and share them on social media.
The Tampon Book, Grand Prix for PR
This campaign was created by Scholz & Friends to protest the 19% tax charged on feminine hygiene products in Germany. To protest the taxation injustice, Scholz& Friends published a book, in the book they placed 15 tampons into the book. The irony of it was the book is taxed for 7%.
Wendy’s Keeping Fortnite Fresh, Grand Prix for Social & Influencer
This campaign was created by VMLY&R, it rode on the popularity of video game Fortnite. Wendy’s embedded an avatar which looks like its mascot to spread a message about the evils of frozen beef. The avatar was supposed to follow the premise of the game which is to kill opponents. But instead, the avatar went straight to burger joints in the game and destroyed their freezers because they don’t do frozen burgers. This led to game developer removing freezer from the game.
The Last Ever Issue, Glass for the Lion for Change
Creative agency VMLY&R and Polish newspaper Gazeta.pl, Mastercard and BNP Paribas teamed up to buy Poland’s longest running and most controversial adult magazine. They then turned shut it down permanently. But for its final issue, they turned it into a powerful platform to discuss why women shouldn’t be objectified. Last issue for the magazine was published on International Women’s Day.
Ikea’s ThisAbles, Grand Prix for Health and Wellness
Ikea and McCann Tel Aviv created the campaign. This Grand Prix winning campaign was launched to show how some of Ikea’s most popular products would be made available with disability-friendly add ons.