Pond’s recently announced that it has launched an artificial intelligence (AI) chat tool called The Skin Advisor Live Bot. The Skin Advisor Live Bot is a tool that can suggest skincare products to customers. According to Pond’s, the Skin Advisor Live Bot can match skincare products to customers at a higher consistency match rate when compared to dermatologists.
About the Skin Advisor Live Bot
The Skin Advisor Live bot (SAL) uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to match skincare products to people. The chatbot tells people what the best products are for their skin problems. It does this through the chat function of social networks. According to Pond’s, the chatbot is able to deliver skin diagnoses of unparalleled accuracy which is a higher constituency match rate when compared to a dermatologist. It is able to do all this because the skincare brand combined the tech from the bot to its own clinical research data.
The skincare brand first tested the bot in the Asian market and it was done in Indonesia. The tech sat on the social media app Line, with the aim of reaching younger, millennial consumers. According to the skincare brand, the Skin Advisor Live bot was able to drive 3x higher purchase conversion when compared with Indonesia’s digital advertising average. The app has now been launched in Argentina, Colombia, United Arab Emirates and South Africa using Facebook Messenger. Just like Indonesia, the brand has seen higher purchase conversions. They saw a high purchase intent tracking, of 4x on conversion and 3x the percentage of consideration through the chatbot, compared to its existing digital advertising channel.
Pond’s Speaks on SAL
Rohit Bhasin, global brand vice president of Pond’s, Unilever spoke on the new AI chatbot. He stated that the brand has been known for providing consumers with expert skincare and making beauty more accessible. Bhasin explained that the brand understands how confusing and overwhelming it can be for anyone to pick the right skincare products when there are so many choices.
He then talked about how the brand decided to use tech to solve the problem. They did this by helping consumers gain a deeper understanding of their skin type. They also solved the problem by matching them with the most effective products. He explained that the tool allows the consumer to bold and optimize their skincare regime on social media messaging apps.