The Most Emotionally Engaging Super Bowl Ad According to an AI-Face Reading Tech


Everyone has different opinions about the best Super Bowl ad of 2019. There have been a lot of debates about which brand gave us the best Super Bowl ad of 2019. We also joined the debate in case you were wondering. You can check out our list on the best Super Bowl ads of 2019. An AI company Realeye’s has run some test and have come up with a list of the most emotionally engaging Super Bowl ad.  Realeyes used AI tech to measure people’s facial responses to the different 2019 Super Bowl commercials. This post is going to discuss some of the results.

The Most Emotionally Engaging Super Bowl Ad According to an AI-Face Reading Tech

About Realeyes

Realeyes is an AI tech company that uses AI technology to help brands maximize the impact of the video marketing efforts. They give brands the right type of data to help them optimize their marketing campaigns. They have worked with brands like Coca Cola and Hershey.

How did Realeyes carry out the Study to Rank the Most Emotionally Engaging Super Bowl Ads?

To carry out the case study Realeyes used webcams and its face-reading tech to measure how much attention and emotional engagement each viewer generated. They measured the emotional engagement and attention over 1,300 consumers as they watched the 67 Super Bowl ads during the game. Each Super Bowl ad was ranked based on the following parameters:

  • Attraction
  • Retention
  • Engagements
  • Impact
  • Attention Levels

The Most Emotionally Engaging Super Bowl According to the Case Study

According to the Realeyes case study, the most emotionally engaging Super Bowl Ad is M&M’s ‘Bad Passenger’ spot.  The spot was a 30-second spot and it was created with the creative agency BBDO-New York. It stars Christina Applegate, as she struggles to stop the M&M characters from fighting. The Red, Yellow and Orange M&M characters keep fighting in her back seat and she struggles to stop them from fighting. According to the Realeyes study, the Super Bowl ad measured emotional impact and level of attention score was 9.72 out of 10. The score helped the spot take the top position on the Realeyes list.

Video of M &M – Bad Passenger

How Other Brands Faired on the List

The second ad on the list was Bubly’s Michael Buble’s ad. The spot scored a 9.68 out of 10. Mint Mobile’s “Chunky Style Milk That’s Not Right” and Dietz & Watson’s “Craig Robinson Likes Dietz Nuts”  tied up for the number 3 spot with both scoring 9.66 out of 10.  Other notable brands which were featured on the list are Doritos, Pepsi, Audi, Budweiser and Budlight. Suprisinglingly some big name brands with high profile campaigns didn’t appear on the list. Brands like Kia, Burger King and Amazon didn’t appear on the list. For the full list, please click here. What do you think about theRealeyes case study, Do you agree?


  1. Very interesting. I quite agree with Realeyes’ ranking. I have lots of friends who are parents and I see their struggle to keep their kids still all the time.


Please enter your comment!
Please enter your name here