The Louvre has recently given carte blanche to eight French perfumers to capture the essence of some of its greatest works of art. The Louvre teamed up with prestigious Parisian perfume company to create scents inspired by eight of its most famous works of art. This recent development comes after they partnered with Airbnb. They partnered with the Airbnb on a competition to spend a romantic night at the museum. This new initiative is the Louvre’s latest creative idea and collaboration as they find new ways to draw audiences into the museum.
The Louvre is Working With Top Perfumers to Make Scents Inspired by Its Masterpieces
The famous museum commissioned Ramdane Touhami and Victoire de Taillac to handle the whole project. They co-created the French perfume company Officine Universelle Buly five years ago. Ramdane Touhami and Victorie de Taillic have already chosen the perfumers who will be working on the project for the Louvre. The eight perfumers were given the carte blanche to work on the project. There are to be no limits in terms of cost and scent profiles.
Some paintings selected include La Baigneuse and Grande Odalisque, both by French Neoclassical painter Jean-Auguste-Dominique Ingres, as well as Thomas Gainsborough’s Conversation in a Park, Jean-Honoré’s The Lock, and Georges de La Tour’s religious painting Joseph the Carpenter. The winged statue and Venus de Milo in the Louvre’s sculpture collection were also selected. They also chose Lorenzo Bartolini’s Nymph with Scorpion. All the scents will go on sale in a shop near the Louvre from early June, through January 2020.
The Perfumers Speak on
Among the perfumers who worked on the project is Dorothée Piot of Robertet, a Grasse-based perfume company (one of the perfumers working on the project) spoke on the project. She chose the painting by Gainsborough. She spoke about why she selected the painting she did and how she created the accompanying perfume. Piot said “I wanted a fresh, delicate work, an outdoor, bucolic scene. I loved the candour and grace of the characters. To design my perfume, I thought of freshly hatched rose petals in a green setting,”
Another perfumer selected Daniela Andrier also spoke on the project. She selected Ingres’s La Baigneuse calling it an obvious choice. Andrier explained: “With her tender and milky skin, the water running, the linen on which she sits… I immediately thought of orange blossom, neroli, lavender, a rather modest accord evoking the sheets that have dried in the sun.” Andrier describes herself as a “translator” of Ingres’s work. “I see perfumers as translators, capable of transforming a colour, light or texture into a note. Thus the green velvet curtain, on the left, evoked to me the absolute of lavender, rich and dark,” she said.
Source: Art-Net News