The 5 Best and Memorable Campaigns in Nigerian for 2018


That time of the year has come again, the time to look back and take stock of the year 2018. In this post, we are going to look a back at 2018 and reveal our choice for the top 5 best and memorable campaigns that were released in Nigeria. This list is our personal opinion of what we think were the best and memorable campaigns in Nigeria released in 2018. The list isn’t written in any particular order or ranking. So let’s dive in.

MTN Nigeria: Traditional Wedding Day

This campaign in our opinion was definitely one of the best and memorable campaigns of 2018. MTN did a great job with this ad and definitely pulled on our heartstrings. This ad follows an Igbo traditional wedding, you know one of the Igbo traditions is for the wife to find her husband in the midst of other men to serve him palm wine. Not such a hard task many might think, but the twist to the ad is that the bride is visually impaired. The ad follows the bride as she tries to locate her groom while he leads her to him.

The groom uses a phone call to lead her way to him. She finally gets to him and as they walk away together, the bride expresses her joy that she didn’t have to use her cane. The message of the ad is that you can rely on MTN for your special moments. It is very emotional and viewers can’t help but smile as the story unfolds. The ad celebrates love, tradition and definitely stirs the heart.

Pepsi Nigeria: Naija All The Way

Pepsi gave us one of the best and memorable campaigns of 2018. The Naija All The Way campaign was released to support Nigeria in the 2018 world cup and boy! did it hype us up. The trendy and bouncy ad pumped the Nigerian people for the world cup. It inspired us and brought out our patriotic side, making the ‘Naija spirit” in us flame brighter. The campaign also featured other small and shorter ads defining what the “Naija Spirit” is, with different Nigerian a-listers sharing their success stories. The campaign is supported by a diverse roster of A-listers like  Davido, Wizkid, Tiwa Savage, Tekno, Cuppy, Xclusive, OBI Spinall, Victor Moses, Alex Iwobi, Ahmed Musa and Jay Jay Okocha.

Union Bank: Enabling Success

Union bank gave us another inspiring and motivating campaign. The enabling success campaign was a message from Union bank to the Nigerian people. With the ad, Union bank aimed to foster the spirit of perseverance, encouraging us to keep pushing, hoping and doing our best. The ad was one of the best and memorable ads of 2018. The campaign will probably forever have a place in every Nigerian’s heart and will always remind us to keep pushingthrough.

Coca Cola: Naija Issa Goal

This campaign gave us one of Nigeria’s top jamz for 2018, like Pepsi the campaign was released to support the Super Eagles during the World cup. The campaign/ song featured some of Nigerian’s heavyweight artist hyping us all. The artists featured were Naira Marley, Lil Kesh, Olamide, Falz, Olamide, Simi and Slimcase.  This campaign not only gave us one of the best and memorable campaigns for 2018 but also gave us a memorable jam every Nigeria will be jamming too for years to come.

 Darling: Find Your Beautiful

Darling’s rebranding campaign was great and very memorable.It introduced us to the new Darling which is more youthful and empowering. The campaign supported female empowerment and also celebrated African beauty. It was very youthful, upbeat and bubbly. This was definitely one of 2018 best and memorable campaign

Honorable mention: The Airtel : In law ad was another great and memorable ad.


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