That time of the year has come again, the time to look back and take stock of the year 2018. In this post, we are going to look a back at 2018 and reveal our choice for the top 5 best and memorable campaigns that were released in Nigeria. This list is our personal opinion of what we think were the best and memorable campaigns in Nigeria released in 2018. The list isn’t written in any particular order or ranking. So let’s dive in.
MTN Nigeria: Traditional Wedding Day
This campaign in our opinion was definitely one of the best and memorable campaigns of 2018. MTN did a great job with this ad and definitely pulled on our heartstrings. This ad follows an Igbo traditional wedding, you know one of the Igbo traditions is for the wife to find her husband in the midst of other men to serve him palm wine. Not such a hard task many might think, but the twist to the ad is that the bride is visually impaired. The ad follows the bride as she tries to locate her groom while he leads her to him.
The groom uses a phone call to lead her way to him. She finally gets to him and as they walk away together, the bride expresses her joy that she didn’t have to use her cane. The message of the ad is that you can rely on MTN for your special moments. It is very emotional and viewers can’t help but smile as the story unfolds. The ad celebrates love, tradition and definitely stirs the heart.
Pepsi Nigeria: Naija All The Way
Pepsi gave us one of the best and memorable campaigns of 2018. The Naija All The Way campaign was released to support Nigeria in the 2018 world cup and boy! did it hype us
Union Bank: Enabling Success
Union bank gave us another inspiring and motivating campaign. The enabling success campaign was a message from Union bank to the Nigerian people. With the ad, Union bank aimed to foster the spirit of perseverance, encouraging us to keep pushing, hoping and doing our best. The ad was one of the best and memorable ads of 2018. The campaign will probably forever have a place in every Nigerian’s heart and will always remind us to keep
Coca Cola: Naija Issa Goal
This campaign gave us one of Nigeria’s top
Darling: Find Your B
Darling’s rebranding campaign was great and very memorable
Honorable mention: The Airtel : In law ad was another great and memorable ad.