It was recently announced that TGI Friday’s the quick-service restaurant chain is sending its U.S media account to UM. UM, which is part of IPG Media brands will be handling TGI Friday’s $45 million account. This win is big for UM seeing as the brand has over 880 restaurants in over 60 countries. The recent win by the IPG owned agency UM follows on the heels of some recent wins for the agency. The agency recently won a Henkel account, Henkel owns brands like Dial soap and All laundry detergent, making it a big win for the agency. American Express also recently consolidated their media business with the IPG owned agency.
UM, which is also known as Universal Media is a global media and advertising agency. It is part of Interpublic Group, it operates under the IPG Media brands branch. They employ over 4800 employees and is in more than 130 offices in over 100 countries worldwide. UM’s headquarters is in New York with offices in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa. They believe that better science and better art deliver better outcomes to their clients in the media moments that matter most. UM specializes in communications planning, media planning, buying & investment. Their client roster includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
UM Handles TGI Fridays U.S. Media Account
According to reports, UM will be handling TGI Friday’s media account from their Detroit office. They will be handling strategy, research and analytics for TGI Fridays. They will provide customized media planning services for TGI Friday’s restaurants in the U.S. UM will incorporate the agency’s strategy, research and analytics capabilities.
UM Speaks on Winning the TGI Friday’s U.S Media Account
UM’s U.S CEO Lynn Lewis spoke about winning their latest account. She stated that the agency is thrilled that TGI Fridays has chosen its agency to lead its media efforts in the United States. She stated that they are looking forward to the exciting partnership and opportunity to leverage their better science, better art, better outcomes proposition to enhance their communications efforts across the United States.