It was recently announced that the restaurant chain TGI Fridays will be handing its US creative advertising account to McCann. The announcement comes three months after the restaurant chain sent its national media account to fellow Interpublic agency UM. According to sources, McCann won the restaurant chain’s TGI Fridays account without a pitch. Sources also say that the account wasn’t placed on a review. Before McCann was given the TGI Friday creative advertising account, another IPG agency handled the account. MullenLowe handled the restaurant chains creative account.
McCann is Handling TGI Fridays Creative Account
According to sources, McCann will be handling the restaurant chain’s creative advertising account from New York. UM will continue to handle the restaurant chain’s media account from Detroit. The agency’s new appointment comes as the restaurant chain is going through a period of transformations. Asides the transformations, TGI Fridays is also going through a brand expansion. According to sources, TGIF has been extensively investing in data and artificial intelligence in recent years. Their investment is supposed to help drive revenues and help counter a drop in middle market dinning. It is speculated that the agency will be involved in TGI Friday’s transformation and expansion plans.
TGI Fridays and McCann Talk about the Partnership
Devika Bulchandani, president of McCann New York spoke about the appointment. He talked about how the agency is looking forward to helping TGI Fridays drive success in all of their communications and engagements, both externally and internally with employees.
Cindy Syracuse, vice-president of marketing at TGI Fridays also spoke about the partnership. She talked about how their brand values relationship with people. She also talked about how the agency embraced their vision which is ‘people of all stripes’.
It is an American global advertising agency network and it has offices in 120 countries. The group along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG). They specialize in digital marketing, CRM, relationship marketing, public relations and brand development. Their client portfolio includes brands like MasterCard, Nestle, Nespresso and Microsoft