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Reverse Positioning 101

If you are in the world of marketing, advertising and branding, then you have probably heard the term reverse positioning or reverse marketing or...

Unilever is Taking Its Ethical Ad Tech Trials to Instagram

Unilever recently announced that it will be taking its ‘ethical ad tech’ to Instagram. The FMCG company has will be using its Dove deodorant...

Dove Smashes Idealized Armpits with New Ad

Dove is smashing idealized armpits with its latest campaign. They are smashing the notion of what an ideal armpit looks like by celebrating all...

Dove Launches New Campaign to Tackle Stigma Surrounding Skin Conditions in...

Dove the Unilever owned skincare brand recently launched a campaign in Singapore. The campaign aims to tackle the stigma surrounding surround skin conditions in...

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