Tag: Consumer Insights

According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at...

Influencer marketing is the newest rave in the marketing world. The marketing form has seen a rise in popularity with many brands increasing its...

Many studies have proved that this generation of consumers support brands that have similar values with them. They want brands to care about social...

Practically every brand in the world has Gen Zers’ and millennials as one of its key target demographics. As most marketers and brands know...