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What Marketers Can Learn from Greta Thunberg

Greta Thunberg is a phenomenon. In just 16 months, she’s gone from an unknown Swedish schoolgirl to addressing the United Nations, meeting with world...

Reverse Positioning 101

If you are in the world of marketing, advertising and branding, then you have probably heard the term reverse positioning or reverse marketing or...

3 New Places to Find Gen Z for Advertisers

Generation Z is the newest generation of consumers and one that’s still a relative mystery to the marketing world. Most brands are reworking their...

5 Marketers Reveal How They Understand and Influence Consumer Behaviour

Understanding consumer behaviour is very important to any marketer and/or brand. Understanding why your customers do a certain thing or how they do something...

Zenith Media’s Advertising Expenditure Forecast: Social Media Ad Budgets Continue to...

Zenith Media recently released its annual Advertising Expenditure Forecast. According to Zenith Media’s advertising expenditure forecast, social media ad budgets are continuing to grow....

The Drum Interviews: How to Market to High Net Worth Individuals

High net worth individuals (HNWIs) and ultra-high net worth individuals (UHNWIs) are a very attractive and lucrative target audience. Despite being very lucrative, they...

All you Need to know about TikTok and Why Marketers Need...

TikTok is the latest social media app that’s gaining a lot of traction. It is not just popular with users but a lot of...

What Makes Content Go Viral?

Behind every piece of content created is the hope that it would go viral. Whether it is an image, video or written content, every...

How to do Brand Purpose Right by Kristen Ludwig

The topic of brand purpose has never been hotter. Brand purpose is so hot now because there is a rise in conscientious consumers. Millennials...

Twitter Agency Playbook: Twitter Playbook for Marketers, Ad Agencies and Social...

Twitter recently released its Agency Playbook and they called it an essential guide to the platform for ad agencies, marketers and social media and...

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