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Taxi-Top Startup Firefly Can Now Target Ads Based on Weather

Ad Week recently reported that Taxi-Top Startup Firefly can now target ads based on the weather. The announcement comes after the startup partnered with...

Emzor Renews Oshoala’s Contract as a Brand Ambassador

Emzor Pharmaceutical, the makers of Emzor Paracetamol, recently renewed its contract with Nigerian football player Oshoala. They renewed the contract on the occasion of...

TV Leads Ads Investment for Food and Soft Drinks While the...

Warc recently released a report on ‘Global Advertising Trends’. The report benchmarked ad investment by product category. It revealed how different sectors value advertising...

MediaReach OMD Wins FrieslandCampina Wamco Media Account

Marketing Edge recently announced that MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media account. The agency has won the diary brand’s...

Roku is Developing Ad Measurement Tools That Will Soon Run across...

Roku recently announced that it is developing an ad measurement tools that will soon run across all of OTT. The video streaming company is...

Cannes Lions Publishes 2019 Global Creativity Report

Cannes Lions recently announced the release of its 2019 Global Creativity Report. Cannes Lions Global Creativity Report is considered to be one of the...

Advertising Week Africa Announces Shift To 2020

Many in the advertising industry in Africa were thrilled to hear that Advertising Week will be launching its maiden edition this year. Seeing as...

EA and Mastercard Push Unilever’s Agenda for an Industry-Wide Cross-Media Measurement...

Advertisers and industry execs from all over the world are coming together to push Unilever's Agenda. Advertisers like EA and Mastercard will be coming...

OAAN Offers Window of Opportunity for Unregistered Outdoor Agencies to Become...

OAAN recently announced that it is making available a window of opportunity for unregistered outdoor agencies to become members. This move comes as APCON...

Ikea Southeast Asia Sends Its Creative Account to TBWASingapore

Ikea Southeast Asia recently announced that it is sending its creative account to TBWA Singapore. TBWASingapore will be Ikea Southeast Asia’s new creative agency...

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