Taco Bell Spoofs Interstellar with New Retrieval Ad


After making a very successful debut with a spy-like film Taco Bell’s Nacho Fries returns with yet another amazing trailer.  The brand recently released a trailer titled Retrieval to promote the return of Taco Bell’s Nacho Fries. The retrieval ad stars James Marsden and the spot spoofs the sci-fi film Interstellar.

Video of Nacho Fries: Retrieval

About the Retrieval Trailer

The Retrieval ad was created with the Deutsch creative agency and it was directed by LiveMás Productions. There are 3 cuts for the trailer, a 15 second, 30 second and the full 60-second version. The retrieval spot is a spoof for the sci-fi film interstellar with James Marsden playing the loving dad. In the spot, James Marsden plays a dad called Danny Conard, he seems to have experience in inter-dimensional travel. In the retrieval spot, the world goes into chaos, when Taco Bell’s Nacho Fries goes missing. Marsden’s character is then summoned by the government to help tackle this crisis. The trailer shows that the only way to solve the crisis is for Marsden’s character to chase the Nacho Fries through space. He has to risk it all to save the Nacho Fries for the world and his daughter.

Why another Film Based Ad?

According to Taco Bell’s CMO Marisa Thalberg, the first fake movie trailer (Web of Fries) was inspired because of the delay in bringing the nacho fries to the world. A lot of customers were wondering what took the fast food franchise so long to introduce nacho fries to their menu. The questions inspired the brand to come up with their own conspiracy theory. Which they then decided to execute in an “over the top trailer” for a fake movie. If you remember the Web of Fries ad, starred Josh Duhamel. The idea for the retrieval spot was gotten after they noticed customers were wondering why nacho fries were disappearing from the menu. They then decided to offer the explanation with a playful campaign.

The fast-food franchise currently doesn’t have any plans to build on their fake trailers. They haven’t revealed any plans to turn their fake trailers into full movies. But according to Taco Bell’s CMO Maris Thalberg, it isn’t something we should completely rule out.


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