After making a very successful debut with a spy-like film Taco Bell’s Nacho Fries returns with yet another amazing trailer. The brand recently released a trailer titled Retrieval to promote the return of Taco Bell’s Nacho Fries. The retrieval
About the Retrieval Trailer
Why another Film Based Ad?
According to Taco Bell’s CMO Marisa Thalberg, the first fake movie trailer (Web of Fries) was inspired because of the delay in bringing the nacho fries to the world. A lot of customers were wondering what took the fast food franchise so long to introduce nacho fries to their menu. The questions inspired the brand to come up with their own conspiracy theory. Which they then decided to execute in an “over the top trailer” for a fake movie. If you remember the Web of Fries ad, starred Josh Duhamel. The idea for the retrieval spot was gotten after they noticed customers were wondering why nacho fries were disappearing from the menu. They then decided to offer the explanation with a playful campaign.
The fast-food franchise currently doesn’t have any plans to build on their fake trailers. They haven’t revealed any plans to turn their fake trailers into full movies. But according to Taco Bell’s CMO Maris Thalberg, it isn’t something we should completely rule out.