Taco Bell recently announced that it will be branching out from its restaurant roots. The fast-food chain recently announced that it will be opening a hotel and resort in Palms Springs, California. The hotel and resort is called The Bell. According to the brand, every detail in the Bell hotel is based on the brand Taco Bell. They describe the bell hotel as a “Tacoasis in the desert”
About Taco Bell’s The Bell Hotel
The Bell Hotel will be opening on the 9th of August and it will be open for a limited time. The hotel is a celebration of the Taco Bell aesthetic and it aims to reimagine what a hotel stay can be. Taco Bell’s hotel is inspired by Tacos and is fueled by the fans. Everything about the hotel is infused with a Taco Bell Twist. From the guest rooms to breakfast and poolside cocktails and the on-site gift shop will all have a Taco Bell twist. The hotel will include a salon which will have Taco-Bell inspired nail art, fades and braids bar. According to the brand, reservations for the hotel will be open in June.
Taco Bell Speaks on the Hotel and Resort
The brand’s chief global brand officer Marisa Thalberg spoke about the opening of the resort. She stated that the Bell stands to be the biggest expression of the Taco Bell lifestyle to date. Thalberg promised that the resort will be fun, colourful, flavorful and filled with more than what fans might expect. She also stated that like most of their sought-after food innovation. The hotel brings something entirely new for their fans to experience and enjoy.
This hotel is the latest push by Taco Bell to try to differentiate itself from other fast food chains beyond offering limited offer food. According to sources, the Yum Brands Inc. chain is trying to cement its brand into the minds of its fans.