Star lager recently made a huge and exciting new announcement. The beer brand announced that it will be launching an all-new label. The new label already has everyone talking with many stating that they are big fans of the new label. To help launch the new label the brand partnered with one of Nigeria’s biggest afrobeat sensation Burna Boy.
About the Partnership with Burna Boy
To launch its new label Star is partnering with Afrobeat sensation Burna Boy. Burna Boy has been the brand’s ambassador for about a year. He had been featured in some of the beer brands biggest campaigns. For the launch of this new label, Star featured the afro-beats sensation once again. The new label was launched and promoted with an out-of-home campaign which featured Burna Boy. For now, it is unclear if the beer brand plans to promote the new label with other media forms like TV and social media.
About Star’s New Label
The Feeling Of A New Star: Star Lager Beer recently relaunched with a new label and an all-new liquid recipe which gives the product an even more refreshing taste. The unveiling happened at the Access The Stars concert in Abeokuta. Along with the new label, new music stars were born through the Access. The Stars platform which is a music reality TV show. The program was launched in partnership with Access Bank and will reward winners with up to 150 million Naira in prizes.
With a new label, an all-new campaign and its collaboration with Access Bank on the Access the Stars music reality TV show, the beer brand is poised to end the year on a high.