Standard Chartered Bank recently announced a new brand ambassador for its Digital Bank. The bank announced that Grammy Nominee and African Giant AKA Burna Boy as their Digital Bank Ambassador.
About Standard Chartered Bank’s Digital Bank
Standard Chartered Bank recently announced its fully Digital Bank. This is a huge milestone for the Bank as it moves towards innovation and productivity transformation in Nigeria. The digital bank was designed with continuous feedback from its clients. According to the bank, the digital bank empowers clients to bank on their terms, whenever and wherever.
Burna Boy is Standard Chartered Bank’s Digital Bank Brand Ambassador
The bank is known to bring disruption to the traditional banking sector and with Burna Boy, as their brand ambassador, they are hoping to bring more disruption. Burna Boy will be promoting Standard Chartered Digital Bank in Nigeria by lending his voice and image rights through a series of Marketing and other engagement activities over the next 12 months.
Through the launch of the digital bank, Standard Chartered Bank and Burna Boy hope to bridge the gap between the traditional banking model and the new, digital-savvy generation in Nigeria, aiming to make banking services simple, more accessible and convenient.
Standard Chartered Speaks on the Digital Bank and their New Brand Ambassador
Lamin Manjang, CEO Standard Chartered spoke about the digital bank and their new brand ambassador. He expressed the bank’s excitement to be working with Burna Boy. Manjang called the artist a multi-talented artist. According to him, the star is not only an inspiration because of his musical excellence but also because of passion and commitment towards youth empowerment and placing Nigeria on the global scene. He stated that Burna Boy’s passion for empowering the youths and positively amplifying the Nigerian brand is very much in line with the Bank, making him an ideal partner for this momentous new offering. According to him, going digital also means progression, not just for their business, but also for their clients.
Dayo Aderugbo, Head of Corporate Affairs, Brand and Marketing, Nigeria also spoke. He stated that the star was the natural choice for them. According to him, the partnership opens up a great opportunity to contribute to the social and economic wellbeing of the country where they have been operating since 1999. The campaign which Burna Boy will spearhead aims at not only raising awareness for their innovative digital offering but also at further enhancing financial literacy and inclusion initiatives across the country and this is an exceptionally important undertaking for the future of banking.’