Smirnoff’s Launches First Global Campaign in 25 Years


Smirnoff recently launched its first global campaign in 25 years. The campaign was created to pay tribute to its 155-year history. The campaign is called ‘Infamous Since 1864’ and it features an action-packed video ad.

Smirnoff’s Launches First Global Campaign in 25 Years

About the “Infamous Since 1864” Spot

To celebrate its 155-year history, Smirnoff released an action-packed spot. The spot is 60-second long and is directed by Rupert Sanders. Rupert Sanders is the director behind action-packed films like Snow White and the Huntsman and Ghost in the Shell. For the “Infamous Since 1864” spot, the alcoholic brand told the story of its 155-year history. The ad touched on Smirnoff’s roots in Russia. It touched on the drink being resurrected in France, before making its way across Europe to its role in the cocktail revolution that took place in the US in the 1950s.

The whole ad and its concept were developed by the brand’s local creative agency 72andSunny. This campaign is a global campaign and will roll out across Europe this week. This will be followed by a global roll-out across international markets that include the US, Canada, Brazil, Argentina and Kenya. Asides the video, the campaign will be supported with broadcast, OOH, digital, social and print advertising.

Smirnoff Speaks on the Campaign

Neil Shah, global marketing director, Smirnoff spoke about the campaign. He talked about how delighted the brand is to share the far from the ordinary story of the brand. They are excited to share what it took to become the world’s no.1 vodka brand. According to Shah, this will be the first truly global campaign on the brand in more than 25 years. He stated that it will be launched with significant media investment in markets including North America, Europe, Latin America and Africa.

He also talked about how much of a privilege it was to work with renowned director Rupert Sanders. Shah stated that Sanders shared their bold ambition for the campaign. He also stated that they are thrilled to soundtrack the film with an original composition of El Michels Affair’s cover of the iconic hip hop track ‘Shimmy Shimmy Ya’.”


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