Shopex TV a new shopping TV channel was recently launched in Nigeria. Shopex TV is Nigeria’s first ever international shopping TV channel. The shopping TV channel was launched by Response Architects. They are a multi-channel retailer and they sell proven international products for everyday life.
About Shopex TV
Shopex TV is an online shopping TV channel, it is operated by local outfit Response Architects. It was founded by Isi Abebe and he acts as the Managing Director for the company. The shopping TV channel’s investment partner is Expert Media Partners (a London based company). They plan to use TV to market different products like lifestyle, fitness and kitchen products from multiple retailers. Users can place an order for such products from their mobile phones.
About the Launch of Shopex TV
Shopex TV started off its TV campaign on the 1st of December, they started it off with an infomercial. The infomercial was used to launch one of its top-selling products the Copper Chef pan. The Copper pan is an innovative nonstick pan. They partnered with DStv, TVC, EBonyLife and Silverbird TV for this TV campaign. Viewers can place orders for the Copper Chef pan when they call the assigned numbers and they will get the pan delivered the next day.
Shopex TV Executives and Investors Speak on the Launch in Nigeria
The Managing Director of Shopex TV Isi Abebe expressed the brands joy in starting operations in Nigeria. He explained that he is confident that the shopping TV channel brand has the ability to succeed in the Nigerian market. They are confident that the amazing line-up of great products and offers that they have from across the globe will appeal to the Nigerian market.
The managing partner of one of their investor Ed Hall of EMP also spoke at the launch. He said that he is confident that Abebe the Managing Director of Shopex will help the company grow and succeed. EMP has worked on different complex broadcast projects in Nigeria since 2003, they have also developed plans for television and shopping in East and West Africa. Having had all this experience EMP believes that Abebe also has the right resources and contacts within the global DRTV industry to really drive the company. He shared his delight that EMP is one of Shopex TV’s early investor partners.