Air Canada recently launched a campaign which stars Killing Eve star and Greys Anatomy Alum Sandra Oh. In the ad Sandra who is from Canada teaches people how to travel like a Canadian. As it is known globally, Canadians are known for their extremely polite ways. The Air Canada ad takes a playful approach to show how Canadians travel and how they interact with other cultures. It aims to celebrate some of the country’s unique values and show the world how to do it as they do.
Sandra Oh Teaches People How to ‘Travel Like a Canadian’ in New Ad
The spot starts with the actress walking through an airport and pointing out that when people fly Air Canada, they travel like a Canadian. To better explain what it is like to travel like a Canadian, she demonstrates how they act. In the first demonstration, we see her bump into another Canadian woman. In true Canadian fashion, they both apologize and share Canadian phrases like “loonie-toonie” and “ketchup chips”.
Next, she breaks up a fight between two young girls by offering them a steaming helping of poutine with two forks. On her next demonstration, she shows how Canadians share things with other cultures. She does this by introducing a Japanese businessman to Caesars (bloody-mary style drinks with ridiculous amounts of garnishes, including a burger slider).
Next, she gets on the plane and embraces all cultures by greeting a diverse group of passengers in their native tongues. She finally goes to her seat where she meets an American man seating on her seat. She tells him and he apologizes in the most Canadian way possible.
More about the Campaign
This campaign is one piece of a larger campaign positioning Air Canada as the alternative to domestic airlines. It is also part of a wider strategy to add travellers to the airline’s growing global network of nearly 220 airports on six continents.
This campaign was created by FCB Canada and directed by Adam Reid from Holiday Film. Andy Shibata, managing director, brand at Air Canada spoke about the campaign. He talked about how excited the brand is to have created such a platform. A platform where Canadians like Sandra Oh to tell the world about the values that make their country great. The ‘Travel Like a Canadian’ campaign is an opportunity to share Canadian values. Values like multiculturalism, openness, compassion and equality make them some of the best travellers in the world.