Reebok recently announced that it has tapped Deutsch as their Global Creative Agency of Record. The win for Deutsch comes after a very competitive creative review. According to reports from Ad week, the Deutush’s New York office will be leading the Reebok creative account. Deutsch beat out other agencies like Joan, TBWA\Chiat\Day and Translation in the very competitive review. According to Ad Week, the search for a new AOR began in early 2018 after they hired their current VP of global marketing Melanie Boulden. Before moving its creative account to the New York-based agency, Rebook’s creative account was handled by Carat for 20 years, before they sent their account to MediaCom last year.
Deutsch is a multi-disciplinary marketing communications agency which is headquartered in New York City. It was founded in 1969 by David Deutsch and was called David Deutsch Associates. It was acquired by IPG in 2000 and became part of the IPG network. Some of the agencies notable clients include IKEA, Volkswagen, Target and Microsoft
Reebok and Deutsch Speak on their New Partnership
Reebok’s VP of global marketing Melanie Boulden spoke about the new Deutsch partnership. She spoke about how Reebok has always pushed boundaries in every area of their business from their products to their partners. She spoke about how choosing Deutsch was the right decision seeing as the agency epitomizes their ethos. Boulden sang the agency’s praises, calling their work bold, innovative and unapologetic. She also expressed the brand’s excitement to be partnering with the agency as they continue their mission. Their mission is to become the best fitness brand in the world.
Deutsch New York’s CEO Val DiFebo also spoke about the partnership with Reebok. DiFebo talked about how their agency loves to partner with bold and uninhibited brands. Deutsch believes that Reebok fits into that mould seeing as they are unafraid to defy norms. DiFebo expressed the agency’s excitement to partner with Reebok, as they create a long-term strategy. The creative agency believes that the long-term strategy will further its mission to change people’s lives through fitness. This win for Deutsch is really great for the agency after they lost Target’s account earlier this year after a 6-year relationship.