Realtor.com recently announced that it will be moving its creative account to Brooklyn-based design and digital agency Huge. The win for Huge comes after a review, according to Ad Week, Huge beat out 72and Sunny, Mother and Droga5 to win the Realtor.com account. Before the review, Pereira &O’Dell was handling the Realtor.com creative account. Pereira & O’Dell was able to help the agency stand out from others in the industry by adding a humorous element to their advertising. No comment has been by the Incumbent agency about the review or new appointment.
Huge is an experience design and digital marketing agency. The agency was founded and is headquartered in DUMBO Brooklyn New York. They provide strategy, marketing, design and tech services. The agency has won numerous awards which include Digiday’s Most Innovative Agency in 2016. Some of their notable clients include Gucci, Lenovo, Hulu, Nike and Procter and Gamble
About Huge’s New Role as Realtor.com’s Agency of Record
The need for a new agency of record came after the real estate listing company discovered that their traffic and revenue had doubled in the last four years. After the discovery, Realtor.com decided to leverage on the higher traffic and revenue by boosting the already established momentum. To boost the momentum, Relator. Com decided that they will need to introduce a fresh take on their brand. That’s when the agency started its search for a new creative agency. According to Realtor.com, Huge demonstrated exceptional creativity and introduced big ideas. Huge also presented a digital-first approach, all these things combined together to make a compelling case for the agency.
The Global CEO of Huge Michael Koziol spoke about the new partnership. He talked about how working for Realtor.com was such a big deal for his agency. He also sang the real estate listing sites praises, calling it the brand that defined the category of home search. Koziol spoke about how great of a job the brand has done providing highly accurate for-sale data. He expressed the agency’s joy in helping them extend their brand reputation in the industry.
Huge’s appointment will not affect Realtor.com’s current digital media AOR Crossmedia.