Rakuten recently launched a new campaign called ‘Let’s Talk Rakuten’. To help promote the campaign and drive the message of the campaign, the e-commerce retailer recruited the help of NBA superstar Stephen Curry. In the e-commerce retailer’s latest campaign, we see Stephen Curry enlightening people about the benefits of cashback.
About Rakuten’s Latest Campaign ‘Let’s Talk Rakuten’ with Stephen Curry
The ‘Let’s Talk Rakuten’ campaign was created by creative agency Standard Black. In the spot for the campaign, we see Stephen Curry hanging out with his friends at a golf course. As they hang out, Curry boasts about all the cashback he is getting after shopping on the Rakuten platform.
Rakuten’s ‘Let’s Talk Rakuten’ campaign run across multiple mediums. It will run across broadcast, cable, and streaming networks as well as on social and new media. This campaign will also include out-of-home executions including billboards, bus shelters, and station dominations of Hudson Yards in New York City and Montgomery BART in San Francisco.
Rakuten Speaks about the Campaign
Trever Gregory, vice president of brand marketing, Rakuten spoke about the campaign. He stated that they wanted to showcase their identity and demonstrate why their 13 million members love Rakuten. According to him, they believe they accomplished their goal with the new campaign. He stated that the campaign was the perfect trifecta of creative, direction and talent all coming together.
Rakuten is a Japanese electronic commerce and online retailing company based in Tokyo. It was founded in 1997 by Japanese businessman Hiroshi Mikitani. Rakuten is the largest e-commerce site in Japan and among the world’s largest by sales. The company operates Japan’s biggest Internet bank and number one credit card company by transaction value. It also offers e-commerce, fin-tech, digital content and communications services to over one billion members around the world, and operates in 29 countries and regions. It is often referred to as “the Amazon of Japan”