Quaker Oats has been an option for a healthy breakfast for centuries. With the brand being such an old brand and a staple its very hard for the brand to find new and innovative ways to engage its customers and stay relevant in today’s market. But that hasn’t stopped the brand. They released a chatbot via Facebook Messenger which acts as a channel to improve consumer engagement and gain insight into their behaviour.
Quaker Oats Introduced a Facebook Messenger Chatbot to Improve Consumer Engagement
Quaker Oats chatbot on Facebook Messenger was developed with the help of Reve Marketing. Reve Marketing is a social marketing technology company known for its approaches based on martech components. The chatbot they created for Quaker Oats answers customer questions. It also offers recipes, reminders for overnight oats and online shopping services.
The chatbot was implemented in 2017 and it has far yielded results upward of 6,000 consumer interactions. Most of the people using the Quaker oats chatbot seek to find ways to cook the oats differently. Other interactions via the chatbot include general questions for the staff. They revealed that the consumers who use the chatbot include new and long-time consumers.
Reve Marketing and PepsiCo Speak about the Chatbot
Vivek Lakshman, co-founder and vice president of products at Reve Marketing spoke to The Drum about the chatbot. He stated that no other competing brand of Oats or the majority of the CPG food brands have come close to having this functionally rich and engaging tool.
Elena Parlatore, senior director of consumer relations at PepsiCo also spoke to The Drum about the app. She explained that the ability to interact one-on-one with their consumer’s every day provides a unique viewpoint. It lets them understand what’s truly important to the users of their products. She stated that she has learned about those that love us and will advocate for us. She also spoke about how the brand is embracing the channel and engaging whenever they can.