PricewaterhouseCoopers (PwC) recently unveiled its newest Experience Centre. The PwC experience centre was launched in Lagos. The launch of the experience centre falls in line with the brand’s latest expansion plans that involve expanding its digital services and innovative solution offerings across West Africa.
About PwC Experience Centre
The PwC Experience Centre that was recently launched in Lagos is the newest member of a growing family of Experience centres. The agency already has more than 30 experience centres worldwide. They all share a common goal of fostering innovation to create products and services that delight customers. The Lagos PwC Experience centre was specially designed with a uniquely African theme. The African theme is blended with the strong PwC brand, it also reflects PwC’s thinking on sustainability and the UN’s goals of transforming our world for future generations.
PwC’s Experience Centre is a first of its kind by a professional service firm in West Africa. It combines creativity, research, existing knowledge and strategic insight with a new structured way of solving problems to meet client’s needs. This unique, modular, flexible concept supports PwC’s clients’ teams in exploring, designing and building user-centric solutions. These solutions range from re-imagining customer experiences to fully transforming business models and creating new eco-systems.
PwC Speaks on the PwC Experience Center
Uyi Akpata, Regional Senior Partner for PwC in West Africa spoke on the centre. He stated that it is an important part of their broader drive to transform how they engage with their clients, people and community, as they re-imagine the possible in a fast-changing and competitive market. According to Akpata, the centre will drive the firms thinking around disruption and the emerging technologies. The centre will also provide a platform to support the client as they work with them to co-create solutions that meet today and future business challenges.
PwC Experience centre will also allow the firm to experiment with prototypes, simulate a scenario to see if they meet the needs of the client and the market. Femi Osinubi, Partner and Experience Centre Leader, PwC West Africa also spoke about the centre. He stated that it will balance business understanding with technology innovation and human insights. PwC is harnessing the power of intelligent digital and is going to be asking the tough questions.
According to Osinubi, they won’t just be solving client problems, they will actually be building entirely new businesses and new platforms that have not been considered before. They plan to draw out the value within the market in areas where they can combine Business, Technology and Experience. It will all be underpinned with deep customer insight.