Puma has appointed Havas Media as its new global media agency for buying and planning following a review. The review that was part of the company’s overarching strategy to transform its consumer marketing approach and deepen its legacy as one of the world’s leading sportswear brands. The assignment is effective from January 2019.
Puma and Havas Media Partnership
In a statement, Adam Petrick the Global Director of Brand & Marketing of Puma said Puma has entered an exciting time. He explained that they are currently evolving their consumer approach and how they reach their consumers. Petrick explained that Puma and Havas partnership was happening because Puma was impressed with Havas’s strong strategic skills. He said that agency was forward thinking and showed that they understood Pumas business. Havas showed that they had a passion for the Puma brand and that they could deliver unique media opportunities.
In another statement, the Global CEO of Havas Media Peter Mears said that the teams were closely aligned on the role paid media should play for a global sports brand. He explained that while data and performance marketing was important but its creative and strategic use of media was what mattered to consumers. He expressed his pride in the Havas team for showing Puma its strategic skill, he said that the Havas team was excited to see the impact they will have on Puma.
This month has been full of great news for Havas Media, earlier this month they were named the integrated media agency of record for Papa John
About Havas Media
Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. They engage in the design and manufacture of both casual and athletic footwear, apparel and accessories. It has grown to become one of the biggest sportswear/sporting goods companies. The Puma brand has three primary product segments: footwear, apparel and accessories.