Publicis Groupe is the Top Generator of New Business Revenue According to R3 Report

According to newly published R3 report, Publicis Groupe is the top generator of new business revenue. In the R3 report, they analyzed 7,000 agency new business wins last year. To which Publicis Groupe came out on top. This is a great feat for the media agency considering the fact that the number of accounts which were placed on review in 2018 declined by 5.5 per cent. Luckily for the agencies, the businesses that did change led to a 7.5 per cent increase in revenue.

About the R3 Report

According to the R3 report, Publicis Groupe came out on top of the other holding companies with a total of $736.4 million in new business revenue for 2018. Publicis Groupe’s big new business revenue win can be attributed to the Mercedes-Benz account they won. According to the R3 report, WPP came in second with a total $579.1 million with Omnicom coming in at third with $340.5 million. For the creative agencies, Leo Burnette ranked second among the creative agencies in the U.S. They won $54.4 million in new business revenue in 2018.  

Hearts & Science was the first agency to be ranked for media in the US, they generated a total on $68 million in new business revenue.  The R3 report stated that the total global new business revenue increased from $2.9 billion to $3.1 billion in 2018. The report also stated that Global media reviews increased by 2.3 per cent in 2018 and led to 18.4 per cent growth in new business revenue. It also showed that the media wins were driven by the U.S.

R3 Speaks on the R3 Report

The principal and co-founder of R3 Greg Paull talked about the R3 report. He spoke about how Publicis Groupe was able to top the list. According to Paull, Publicis Groupe topped the list by pulling off some big wins. He also attributed their success to the individual agencies like Publicis and Leo Burnett who really performed well. He said that they were able to achieve the horizontality other holding groups talked about.

Paull also spoke about the U.S driving the media wins, he attributed it to the general healthiness of the U.S economy. He believed that the health of the U.S economy encouraged marketers to innovate and optimize their budgets. Paull said the agency was doing it by moving toward new and hybrid agency models.  Theses agency models allow for more flexibility in media and production costs. He also spoke about the boost in media reviews. He attributed it to the continued heightened scrutiny on transparency, leading clients to reassess contracts with their media partners.

Source:

• Adweek
• R3