Powerbeats Pro: Beats by Dre Promotes New Earphones with Star Studded-Athletic Campaign


Earlier this month, Beats by Dre announced that it would be releasing its wireless earphones called the Powerbeats Pro. The Powerbeats Pro is said to be the first real competitor to AirPods. To help get consumers hyped about Beats by Dre’s Powerbeats Pro, the brand launched a new campaign. The campaign features a new spot titled Unleashed. The Unleashed spot features a slew of A-list athletes from different sports.

Powerbeats Pro: Beats by Dre Promotes New Earphones with Star Studded-Athletic Campaign

About the Powerbeats Pro Unleashed Spot

The Unleashed spot was created with the creative agency Zambezi and it’s a 60-second spot.  It was directed by Hiro Murai, the Grammy-winning director of Childish Gambino’s “This is America’s music video. The spot’s soundtrack is Beck’s unreleased track “Saw Lighting.” During the short 60 second spot, they were able to feature over 15 athletes using the Powerbeats as they go about their various sports.

With the spot, Beats by Dre and Zambezi drives home to point that the earphones stay with you through pretty much any activity. In the spot, we see each athlete perform head spinning and gravity-defying athletic feats. Director Hiro Murai keeps the camera focused on the Powerbeats Pro and the athletes throughout the 60-second spot. The spot feature over 15 athletes from various sports, here’s the list of the athletes in order of appearance:

  • Simone Biles, Gymnastics
  • LeBron James, Basketball
  • Serena Williams, Tennis
  • Ramla Ali, Boxing
  • Miho Nonaka, Climbing
  • Shaun White, Skateboarding
  • Jasmine Perry, Ballet
  • Leticia Bufoni, Skateboarding
  • Odell Beckham Jr, Football
  • Rudy Trobrillant, Running
  • Anthony Joshua, Boxing
  • Alex Morgan, Soccer
  • Owen Farrell, Rugby
  • Ben Simmons, Basketball
  • Eden Hazard, Soccer
  • Zoe Smith, Weightlifting
  • Kevin Rolland, Skiing
Video of Unleashed by Beats by Dre

About the Powerbeats Pro

According to the brand, the wireless earphones will be available from next month on Apple.com, Apple retail stores and other Beats retailers. The earphones will go for $249.95 and would be available in white, black, navy and moss. It boasts of advanced functionalities and an exceptional ear hook design. According to the brand, the earphones allows users to move freely without worry about it shifting. It has 9 hours of battery life per charge and is sweat and water resistant.


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