Peugeot is launching its latest electric car the E-208. To help promote the new car, the French automaker chose a very ironic and innovative way to promote the car. As it is commonly known electric cars are relatively silent, this is one of the many, if not the best attributes these cars have to offer.
Traditional cars are known to be relatively nosier especially when compared to electric cars. You can usually hear the sputter and grinding of the engines. Well, Peugeot is playing up the silence electric cars have to offer in its newest campaign for the E- 208. The E-208 is the automaker’s newest 100% electrical model. The French automaker chose a very innovative and fascinating way to play up the silence. The brand is using a billboard that uses noise pollution to charge electric cars.
About Peugeot’s Campaign with Billboards that Uses Noise Pollution to Charge Electric Cars for Its E-208
The innovative billboard was developed by agency BETC. It was created in partnership with outdoor media company Clear Channel. Peugeot plans to display the billboard in Paris from November 23 to 30. The billboard uses thousands of acoustic sensors to harness the sound of urban noise pollution and turn it into electrical energy. This energy can be used to charge a car. The billboard is currently a prototype and still has some issues. One of the issues is that the noise doesn’t generate enough energy to power the car without being supplemented by the city grid.
Peugeot Speaks on the Campaign
Thierry Lonziano, Peugeot global marketing and communication director spoke about the campaign. He talked about how it is essential for the brand to contribute to building the world of tomorrow by exploring new areas of innovation in the electrification of their vehicle range. Lonziano talked about the billboard can’t the entire vehicle yet and how they still need the urban network. He mentioned that their progress so far is a very encouraging start.