OAAN recently announced that it is making available a window of opportunity for unregistered outdoor agencies to become members. This move comes as APCON shared its worry about the activities of illegal practitioners and unlicensed organisations infiltrating the outdoor advertising industry in Nigeria. By making available this window of opportunity APCON and OAAN are hoping to reduce the number of illegal practitioners and unlicensed organisations in the advertising industry in Nigeria.
OAAN Offers Window of Opportunity for Unregistered Outdoor Agencies to Become Members
OOAN made this announced through a paid newspaper advertisement. The ad was titled “window of opportunity”. In the ad, OAAN invited unregistered practitioners to come forward and pick up the association’s registration forms for only N10 000. They stated that interested applicants can pick up forms from their Head Quarter or some regulatory agency offices. One of such regulatory agency office includes Lagos State Structures for Signage and Advertisement Agency (LASAA).
This move from the agency comes barely three months after OAAN elected Emmanuel Ajufo, CEO of Opportunity To See as its new president. After he was elected, Ajufo promised to take practical steps to sanitise the industry and rid it of the activities of quacks. He stated that he would ensure that non-members are not allowed to practice. According to Ajufo, he is doing this because there were so many none members of the OAAN enjoying things outside the association. This has been a cause of worry for registered members of the association. This seems to be one of such activities to rectify this issue.
OOAN and APCON Speak
Ajufo at his election stated that they will engage the government to ensure that non-members become members. He stated that they plan to make it difficult for non-members to operate. All of this will inspire them to join the association.
Speaking earlier about unregistered practitioners, Advertising Practitioners Council of Nigeria (APCON) said it is a violation of Nigeria Advertising Law and Regulation for persons not registered as advertising practitioners and organisations and not licensed as advertising firms to practice advertising for gain and undertake the business of advertising.