Nordstrom Talks about Human Connections in New Spot

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During the Oscars, Nordstrom recently released a new spot and it was released during the E! Live from the Red Carpet show.  During the moment dedicated to appreciating the best looks on the red carpet, Nordstrom decided to launch its ad to explain what they think is the best look. The spot was created by Droga5 and is titled “An Open Mind is the Best Look.” The spot was created to celebrate individuality and human connection. It is the first spot Droga5 has created for the retail brand.

Nordstrom Talks about Human Connections in New Spot

About the Nordstrom “An Open Mind is the Best Look” Spot

The “An Open Mind is the Best Look” spot is a two-minute spot, it is set in a performance class. In the spot, the instructor of the class is seen to be trying to convince a group of people to express themselves without fear. The instructors tell them to mean what they say and nudge them to form a human sculpture. The instructor encourages them to connect with each other, to become animals and to be themselves. It then cuts to different very disparate scenes with people doing different things. We see a boy try to put on some sunglasses, someone learn sign language, cowboys dance and wrangle at a late nigh rodeo. Nordstrom’s spot is very artsy and quirky making it a little difficult to describe but is easy to appreciate once you see it.

Video for Nordstrom’s An Open Mind is the Best Look

Nordstrom Speaks on the “An Open Mind is the Best Look” Spot

According to the CMO of Nordstrom Scott Meden, the spot was created to celebrate individuality and human connections. With the spot, the retail brand wanted to convey that their brand comes to life through people. Meden explained that as a brand they welcome all to express themselves through personal style. They hope the spot will inspire an emotional connection with new customers and also engage the ones they already know.

 The brand and Droga5 plan to run the whole campaign, through June and it will also include an assortment of cut downs and equally quirky beauty-focused ads.

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