Nike’s Women’s World Cup Ad Celebrates Today and Tomorrow’s Soccer Stars


The Women’s World Cup is almost here and a lot of brands are celebrating the event with campaigns to help promote it. Nike is the latest brand to release a campaign celebrating the anticipated event. Nike’s Women’s World Cup ad continues with the brand’s “Dream Crazy” positioning. The campaign is titled “Dream Further” and it features a slew of top athletes. Nike’s Women’s World Cup ad is very inspiring and electrifying and it was created with the creative agency Wieden + Kennedy Portland. The campaign celebrates today and tomorrow’s soccer female stars.

Nike’s Women’s World Cup Ad Celebrates Today and Tomorrow’s Soccer Stars

About Nike’s Women’s World Cup Ad: Dream Further

The dream further ad features a slew of female soccer stars and 10-year-old Makena Cook, an aspiring footballer. The starts by showing us the stadium tunnel at a match between the Netherlands and Nigeria. We are introduced to Makena Cooke, who is led to the field by Dutch soccer star Lieke Martens. When the beginning ceremony is over she is told that ‘she is not done,’ we then see Cooke being thrust into matches to play out her dreams alongside her idols. Cooke also gets the opportunity to assist former England international Alex Scott, who is imagined as the coach of the Barcelona men’s team. Each athlete holds Cooke’s hand, this acts as a metaphor for how the current generation of stars will lead the next generation into the future.

As she moves from one scenario to another, “Bad Reputation” by Joan Jett & the Blackhearts plays in the background. Nike’s Women’s World Cup ad ends with Cooke being pit against the defending champion U.S. Women’s National Team and forward Crystal Dunn, as the younger player serves Australian mega-star Sam Kerr up with a perfect assist for a goal. The powerful and electrifying spot ends on the line: “Don’t change your dream. Change the world.”

Video of Nike’s Dream Further

Stars Featured in Nike’s Women’s World Cup Ad: Dream Further

  • Sam Kerr, Forward (Australia)
  • Andressa Alves, Forward (Brazil)
  • Neymar Jr., Forward (Brazil)
  • Philippe Coutinho, Midfielder (Brazil)
  • Wang Shuang, Midfielder (China)
  • Fran Kirby, Forward (England)
  • Amandine Henry, Midfielder (France)
  • Grace Geyoro, Midfielder (France)
  • Marie-Antoinette Katoto (France)
  • Sara Däbritz, Midfielder (Germany)
  • Lieke Martens, Midfielder (Netherlands)
  • Daniëlle van de Donk, Midfielder (Netherlands)
  • Asisat Oshoala, Forward (Nigeria)
  • Ji So-Yun, Midfielder (South Korea)
  • Gerard Piqué, Defender (Spain)
  • Crystal Dunn, Forward (United States)

To further promote the campaign and the Women’s World Cup, Nike is also promoting its limited-edition “Dream Further” jerseys.  This is the first-ever kid’s soccer shirt created specifically for girls that, as part of its design, includes the powerful mantra: “Don’t change your dream. Change the world.”


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