The women’s World Cup for 2019 just recently ended and the U.S. Women’s National Soccer Team (USWNT) emerged the winners. They beat the Netherland 2-0 to emerge the women World Cup 2019 winners. This will be their fourth win in roll and to celebrate their amazing feat, Nike released an ad. The ad celebrated the women World Cup 2019 winners and also celebrate women’s football as a whole.
About Nike’s Ad Celebrating the Women World Cup 2019 Winners (USWNT)
After the final whistle blew Nike went on Twitter to congratulate the US women’s football team’s World Cup win against the Netherlands. After the congratulatory message on Twitter, the brand released an ad to also celebrate the win. The 60-second ad maintained the spirit of their “Dream Crazier” campaign. The ad aimed at expressing what the championship means beyond women’s soccer. Nike’s ad was basically reel of highlights from the tournament and it accompanied some inspiring words of praise.
The ad is called “Never Stop Winning” and it focuses on letting the audience know that their win is not significant to only female’s football but to football as a sport. With the ad, Nike touches on the fact that the USWNT could rightly claim to be the greatest football team ever. The ad also celebrated the achievement and impact the players have off the field.
More on Nike’s Ad Celebrating Women World Cup 2019 Winners (USWNT)
Nike’s ad kicks off with the team’s “I believe” chant and the whole ad is very powerful and inspiring. It celebrates the team’s win and what it means to the world of football and women’s fight for equality. The ad references USWNT’s captain and the tournament’s golden boot winner Megan Rapinoe. It says “a whole generation of girls and boys will go out and play and say things like, ‘I want to be like Megan Rapinoe when I grow up.” The ad also talks about how their win can inspire people to talk, win and stand up for themselves. It also talks about women conquering more than just the soccer field and breaking every single glass ceiling. It talks about how they will keep fighting not just to make history, but to change it forever. The ad finally ends with “This team wins. Everyone wins.”