Nigerian Breweries Plc recently announced that they will be partnering with Nigerian Olympic Committee for the upcoming Tokyo 2020 Olympic Games. They have worked together in the past and this new partnership is a restatement of their continued cooperation.
Nigeria Breweries Partners with Nigerian Olympic Committee for Tokyo 2020
Nigerian Breweries and Nigerian Olympic Committee’s partnership agreement officially kicked off in 2018. The partnership will see the two of Nigerian Breweries Plc’s biggest brands headlining the partnership. The partnership will see Star Lager Beer and Amstel Malta headlining the partnership. Star Lager Beer will be the official alcoholic beverage of Team Nigeria while Amstel Malta will be the official malt beverage of Team Nigeria.
With Tokyo 2020 taking place next July, Amstel Malta and Star will play an important role in supporting Team Nigeria. They will support Team Nigeria on their journey to and through the games. Apart from supporting Team Nigeria, Nigeria Breweries two brands also plans to provide premium enjoyment for fans with engaging campaigns leading up to the Tokyo 2020 Olympic Games.
Nigeria Breweries and Nigerian Olympic Committee Speak on the Partnership
Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, spoke about the partnership. He talked about how the company is very passionate about sports in Nigeria. He also talked about how the company is aware that their consumers love to celebrate great moments in sports. Oriakhi expressed the company’s excitement to bring people together to enjoy and celebrate Team Nigeria on their journey to Tokyo 2020. He also stated that they believe that Nigeria’s talented athletes will do their best and shine at the games.
The Secretary-General, NOC, Olabanji Oladapo also spoke about the partnership. He stated that the committee is happy to have Nigerian Breweries Plc as their partner. Oladapo stated that Amstel Malta and Star are brands that they are excited to work with not only because of what the Nigeria Olympic Committee stands to gain. But also because of what is in it for the fans and supporters of Team Nigeria.