Adweek recently reported that NFL will be adding Omnicom Media Group’s OMD to its media agency roster. Sources close to the account confirmed the news to Adweek. According to the sources and Adweek, Omnicom Media Group’s OMD was awarded the account without a review.
NFL Adds OMD to Media Agency Roster
According to sources close to the matter, the agency will be in charge of handling media buying and planning for the league’s games. Before the appointment, Havas Media has been handling the league’s digital and shopper marketing accounts. Now, Havas Media will continue to handle media buying and placement for the leagues digital and shopper account. According to the sources close to the account, the appointment is characterized as a transfer of a majority of the leagues account from Havas to OMD. The Omnicom Media Group agency will also be responsible for managing over $200 million in media placement that the NFL receives from its media platform partners.
Adweek reported that OMD has deferred to the client for comment. Neither the NFL nor Havas have made a comment concerning the reports. The appointment comes after the leagues kicked off its preseason with the 2019 Pro Football Hall of Fame Game. All this comes ahead of the league’s 100th anniversary, which began on August 20, 1920. Currently 72 and Sunny handles the league’s creative account. They sent the account to 72 and Sunny last December after a review, which reportedly initially included over a dozen agencies and ended a decade-long relationship with Grey.
It is a media communications agency and it is a subsidiary of Omnicom Group. They are the unit that handles Omnicom Group’s media services. They have been the media agency of record for Disney’s movie divisions including Pixar, Marvel Studios, Lucasfilm and Walt Disney Studios since 2013. The agency won the accounts without a review