MTN’s MoMo: MTN launches Africa’s first AI service for Mobile Money

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MTN Group recently announced the launch of Africa’s first Mobile Money (MoMo) artificial intelligence service or “chatbot”. MTN’s MoMo chatbot was launched and went live in Ivory Coast. It first went live in Ivory Coast in May. The telecom brand shared plans to roll out the chatbot across MTN’s MoMo footprint in the next few months.

MTN’s MoMo: MTN launches Africa's first AI service for Mobile Money

About MTN’s MoMo

MTN’s MoMo is an artificially intelligent mobile money assistant, it is basically a chatbot. With the chatbot, customers can engage with MTN MoMo services. These services include payments on various social media platforms like WhatsApp and Facebook Messenger and via SMS. According to reports, MTN plans to add the service overtime in MTN’s own newly released advanced instant messaging service “Ayoba”.

The chatbot (MoMo) is an artificial intelligence guide that assists users to navigate MTN’s MoMo services and provide other useful information.  The new service is an innovation that leverages messaging and artificial intelligence to drive customer engagement and enhance their MTN MoMo experience.

MTN Group Speaks on the New Service

MTN group president and CEO Rob Shuter spoke about the new service at the launch. He spoke about how passionate the telecom brand is about bringing the power of their mobile money solutions to more than 60 million customers across Africa over the next few years. They plan to harness modern technologies like artificial intelligence to improve in scale and how MTN interacts with customers. This will enable them to reach customers anytime and anywhere, through a variety of channels including social networks and messaging applications.

He also explained how they can also harness the power of artificial intelligence to provide their customers with the right answers to their questions at the right time. Shutter talked about how committed the brand is to improving financial inclusion with a range of solutions. Their solutions are aimed at addressing the needs of various market segments. He stated that though the brand has made great strides in these areas. They plan to continue working to deliver their vision for MTN. Their vision is to become one of the largest Fintech players across our footprint.

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