Ikea recently launched a new campaign with Ogilvy titled Morningmorphosis. The
About the Morningmorphosis Campaigns
This spot focuses on a couple name Kate and Joe. The spot illustrates how since they have been sleeping on a better mattress (an Ikea Mattress), Joe has now become into making everyone’s morning easier. He served his wife breakfast in bed, made the kid’s lunch and made himself a mixtape.
This second spot on the morningmorphosis campaign, tells the story of Lisa. It shows us how Lisa stops herself from waking her partner up in the morning when she is getting ready. She uses the Ikea wardrobe to keep organized, plus the wardrobe has soft closing doors. She is able to make a “quiet” exit with the help of the furniture
This spot shows us how Ron is able to make it early for his daily workout. With the
In this spot, we see how Sarah with the help of her new Ikea mattress is able to get so much restful sleep. That she is able to wake up with enough time and energy to discover that there’s
The Morningmorphosis campaign is the latest in a shift in marketing that promotes healthy attitudes. Ikea released a campaign a few months again that aimed to awaken people to the benefits of a good night rest. They also released a spot titled the Night Club to encourage people to sleep better and longer. It is unclear if this campaign is part of the first campaign or is unrelated.