McDonald’s recently made an announcement stating that they will be exploring more sustainable giveaway options. The resolution comes after the fast-food brand received a lot of backlash for distributing plastic toys in their Happy Meals. The backlash led to a viral petition asking the brand to cease distributing plastic toys to children in its Happy Meals. As a response to the petition, the fast-food brand has committed itself to explore more sustainable giveaway options.
McDonald’s Commits to Exploring Sustainable Giveaway Options after Happy Meals Backlash
According to the restaurant chain, the decision was spurred by the petition from Change.org. The petition from Change.org is titled Save the environment: Stop giving plastic toys with fast-food kids meals. The petition was able to draw 400,000 signatories. Inspired by the public outcry, the brand has started looking for more sustainable giveaway options.
At some locations, the brand has already begun cutting down on the volume of hard plastic toys it offers its customers in Happy Meals. One of such locations is the UK, they are now offering the customer a variety of more sustainable alternatives. One of such alternatives includes board games, books and soft toys. They are also trying to gauge the wider public’s feedback.
McDonald’s Speaks on Its Commitment to More Sustainable Giveaway Options in Happy Meals
The brand explained its decision through a spokesperson. The person stated that reduction in the use of plastics is a very important issue to the global brand. They also stated that the issue is also consistent with their overall Scale for Good packaging and recycling goals. They then stated that they have an active global working group exploring the production of more sustainable toy options. McDonald’s couldn’t give any details of their Happy Meal promotions beyond the end of 2019. But they assured the public that they are committed to reducing plastic across their whole business.
The fast-food chain has had to switch to paper straws at some of its locations as a response to the growing public revulsion at the global degradation of ecosystems by a failure to recycle. They have also eliminated foam packaging worldwide.