At this year’s Cannes Lions festival, MasterCard will be hosting the main stage presentation. They will be talking about Multisensory brand immersion. MasterCard will also feature a special guest, their special guest will be renowned Chinese concert pianist and composer Lang Lang. Lang Lang will join MasterCard’s Chief Marketing and Communications Officer Raja Rajammanar to discuss multisensory brand immersion at this year’s Cannes Lions Festival.
MasterCard’s Main Stage Presentation at the 2019 Cannes Lions Festival: MasterCard’s Multisensory Brand Immersion with Special Guest Lang Lang
In the brand’s announcement of the presentation, they talked about how the world proceeds to modify at improbable pace influencing everything around us. The influence also affects how consumers associate with brands. The brand also talked about how IoT, 5G, AI, wearables and the rise of voice technologies are pushing the boundaries of what we can see and hear. This leads us to more personalized, immersive and sensory-driven experiences. They talked about how reimaging how the senses; sight, sound, smell, taste and touch can play a role in branding will open up new opportunities. It will also open dimensions of how the world interacts with brands.
Raja Rajamannar will be taking the stage to share the rationale behind the company’s multisensory brand reinvention. He will also explain the brand’s move to become a symbol brand and the launch of its sonic identity. Rajamannar will explain why every brand marketer needs to rethink its brand strategy for the digital age. Lang Lang will join Rajamannar on stage for a special performance to demonstrate the power of sound.
Raja Rajamannar Speaks on the Presentation
Raja Rajamannar spoke about the presentation on multisensory brand immersion that he will be giving at Cannes Lions. He spoke about how multisensory brand expressions are going to play an unprecedented role in our lives. Rajamannar expressed his joy to have Lang Lang join him at Cannes Lions to remind and inspire us all to rethink what is possible. He stated that if a brand appropriately connects with consumers using all five senses they will really be able to genuinely get in the hearts and minds of people.
MasterCard and 2019 Cannes Lions Festival
Apart from their presentation on Multisensory brand immersion, they will be presenting a number of important discussions around gender equality and data & technology. Here’s a full schedule:
Monday, June 17
2:15 p.m. – 2:45 p.m.: Panel, ANA #SeeHerInSports at the Martinez Hotel
Tuesday, June 18
2:45 p.m. – 3:15 p.m.: Presentation, Mastering Transformation and the Quest for Multisensory Brand Reinvention at the Debussy Theatre
Thursday, June 20
2:35 p.m. – 3:05 p.m.: Presentation, CMO Growth Council Deep Dive: Data & Technology at the Palais II Main S