Maltina recently unveiled a new campaign titled ‘Happiness in the Little Things.’ The Maltina ‘Happiness in the Little Things ‘campaign was created to help highlight the happy moments that bring genuine smiles on the faces of Nigerians. It was created to show the brand’s willingness to be part of the little moments and activities that bring happiness to the life of everyday Nigerians.
About Maltina’s ‘Happiness in the Little Things’ Campaign
According to the brand, with the campaign, the brand is trying to share their intent to remain a brand whose essence is to continually share happiness. With the campaign, Maltina is trying to shows consumers that happiness comes in various ways and forms. They want to inspire Nigerians to find and appreciate happiness in the littlest of things. Things like getting back home after a long day or taking off tight shows or finding a charging point when your battery is on one per cent.
They are trying to capture the joy you feel from finding the last piece of suya after you thought it was finished. Maltina wants to remind Nigerians that they can derive joy from little things. According to the brand, the campaign will be rolled out a series. It is unclear what form the campaign will take but Nigerian’s would be inspired to embrace the happy little things.
Maltina and the Spirit of Happiness
Inspiring and encouraging happiness in Nigeria has been at the heart of Maltina’s brand purpose for years. They have run several campaigns with this theme at the centre if it. From refreshing BRT bus commuters with nourishing cans of free Maltina to partnering with some of the most family-oriented events such as the AY Live, Gbenga Adeyinka’s Laffmattazz, Nick Fest etc. The malt beverage brand has always been finding different and unique ways to inspire the spirit of happiness in Nigerians. They have always worked towards putting smiles on the face of Nigerians.
This campaign is no different, they are hoping to teach Nigerians to imbibe the culture of happing living with this campaign. They want Nigerians to understand the importance of always celebrating the tiniest happy moments. The malt beverage brand wants Nigerians to learn to share that infectious happy vibe around with friends and even strangers.