Lynx is telling tales of attraction through the medium of tattoos. The brand is bringing tattoos to life to tell tales of attraction. The campaign is aimed at promoting its aftercare shower gel range that claims to brighten ink. As some of us know, tattoos are great conversational starters. They also play a role in catching people’s eye and in attracting a partner. Armed with this insight, Lynx decided to bring to life how tattoos always tell a story about a guy being into something or someone. They then built a campaign around the idea to promote its aftercare shower gel.
Lynx Brings Tattoos to Life Telling Tales of Attraction
The campaign involved the release of three ads, all the ads were produced by 72andSunny Amsterdam. In each of the ads, we see tattoos come to life to tell stories about attraction. Lynx wanted to ensure that the campaign was as authentic as possible. To do this they featured tattoos that belong to real people, who each contribute their own stories and voices to the campaign.
About Two of the Ads Featured in the Campaign.
In one of the ads, we see a couple lie spooning in bed, the man’s tiger branded arm wrapped around his partner’s trio of budgerigar. As the couple sleeps, their tattoos come to life and natter to each other about how they met. They talk about their instant attraction. We met in a karaoke bar,” the centre bird tells the camera. “I was banging out tunes,” before she admits how she got distracted when she saw him and “went all over the place.”
Another ad features a Scottish owl with a fear of heights. He talks about how he ended up going skydiving to impress a girl. Then a tiger laments about the ‘jungle’ of dating in the smartphone era. Each ad in the campaign ends with the tattoo in the shower. They are all being lathered up with Lynx’s ink shower gel, and the voiceover says how the gel ‘brings your tattoos to life.’
Lynx and Speak about the Campaign
Caroline Gregory, brand director at Lynx spoke about the campaign. She spoke about how tattoos play such a big role in guys’ live. But so far there hasn’t been a lot you can do to keep your ink as fresh as on day one. She then talked about how the brand wants to keep those amazing stories alive and bright.