LSF|PR, one of Nigeria’s leading PR agencies recently emerged the winner of four SABRE Awards. This is a huge achievement and accomplishment for the Nigerian PR agency. SABRE Awards is the world’s largest PR awards programme. It recognizes superior achievement in branding and reputation in North America, Europe, the Middle East and Africa.
LSF|PR Wins Accolades at SABRE Awards
LSF|PR led in the African Category for its work for Darling’s ‘Find Your Beautiful’ campaign for Godrej Nigeria. The work was praised for being very innovative and quite outstanding. For the ‘Find Your Beautiful’ campaign, they won in the Diamond Category for Superior Achievement in brand building. LSF| PR also emerged a finalist in the Platinum category for Best in Show. This category recognizes the best African campaign of the year. In the Gold category, LSF|PR earned a Certificate of Excellence for Media, Arts and Entertainment. They also emerged as a finalist in Diamond Category of the SABRE Awards EMEA. They competed against top agencies across Europe, Middle East and Africa, such as Teneo, a company that represents 24 of the FTSE100 and Hope&Glory. Teneo is one of UK’s best Independent PR agencies.
Apart from being shortlisted in the Diamond Category for Superior Achievement in Brand Building, they also earned 2 Certificates of Excellence for the Best use of social network and Best use of influencer program and endorsement (paid) in the IN2SABRE Award EMEA.
LSF| PR Speaks on the Achievements and Awards
Bidemi Zakariyau the founder/ CEO of the agency spoke about winning the awards. She spoke about how honoured the agency is to receive such awards. Zakariyau also spoke about how the agency received a certificate of excellence by the SABRE Awards for their ‘Through your life campaign” for Philips. She talked about winning ‘Campaign & Idea of the Year’ award at the African Excellence Awards 2018 for the ‘Find your beautiful’ Darling campaign. She stated that the awards are a validation of our consistency, diligence and commitment to excellence.
Zakariyau spoke about how hard and tirelessly they work to deliver excellence to their clients. She spoke about how incredible it is to see the Darling Campaign compete side by side with stellar campaigns across the globe. She dedicated the award to her colleagues at LSF|PR whose dedication, diligence and commitment to excellence have brought them this far.
It is a full-service public relations firm with core competencies in corporate communications, consumer and lifestyle brands. They represent some of the best local and world leading brands in the corporate, consumer, technology, oil and gas and lifestyle sector.