Ubisoft’s latest game, Tom Clancy’s Ghost Recon Breakpoint, game is about to break. Gamers everywhere can’t wait for the launch of the game. Ubisoft is giving its fans a taste of what the Ghost Recon Breakpoint game will look like with its latest ad. The ad for the Ghost Recon Breakpoint game stars rap star, Lil Wayne.
Lil Wayne Stars in Ubisoft’s Promo for Ghost Recon Breakpoint Game
The ad for the Ghost Recon Breakpoint game is called ‘Squad Up with Lil Wayne’. It stars Lil Wayne (obviously) and was directed by Hollywood director, David Leitch. David Leitch directed action hits like Deadpool 2 and John Wick. San-Francisco-based agency Agronaut is also working on the launch. This campaign for the Ghost Recon Breakpoint game is the biggest launch campaign in Ubisoft history.
To get gamers excited for the launch of the game, Ubisoft released a promo video which stars Lil Wayne. The promo is a five-minute film which cuts between live and animation, with brutal battle scenes interspersed with player chatter. The ad ends with Lil Wayne’s character being killed off in action, he is then replaced with another very famous rapper.
The promo ad will air nationally to promote the launch of Tom Clancy’s Ghost Recon Breakpoint. It will be shown during key television moments such as Thursday Night Football on 3 October and WWE Smackdown on 4 October, when the game is available.
David Leitch and Argonaut Speak on the Campaign
David Leitch, the director spoke about the campaign. He stated that the point of the whole action was to tell a story. According to him, they are telling a story with these characters in the world of the game and also the characters in their worlds at home. He mentioned that they wanted to make sure they have these distinct characters that jump off the page and that the action defines them in a real way.
Hunter Hindman, Argonaut founder and chief creative officer also spoke about the campaign. He stated that the opportunity to work with the likes of David Leitch and Lil Wayne to bring to life the amazing, next chapter of Ubisoft’s Ghost Recon franchise was certainly one for the memory books.