KFC’s Hot and Spicy campaign is back and it is has a new fiery and scaly twist. The initial Hot and Spicy campaign which was launched in 2018 was a huge Hit. KFC’s Hot and Spicy campaign was hugely celebrated and was one of the most celebrated campaigns of 2018. It won several Gold Clios as well as recognition at many other shows. The campaign consisted of a series of images that swapped out flames for the similarly aesthetic image of hot and spicy batter on its chicken. Well, KFC’s Hot and Spicy campaign is back and it has a Game of Thrones twist.
About KFC’s Hot and Spicy Game of Thrones Campaign
KFC’s Hot and Spicy Game of Throne campaign was created alongside the fast food’s creative agency Ogilvy. The campaign gives the iconic campaign a dragon inspired twist, the campaign shows a dragon spitting out fire. The fire is replaced with the fast food’s chicken. The campaign is a social-led campaign, it features static and animated visuals of the dragon breathing fireballs. The campaign will run online, in print, OOH and in digital. There will be 3 more executions of the campaign that will roll out in the coming weeks.
KFC Speaks on the Latest Hot and Spicy Campaign
The new Hot and Spicy campaign is part of the brand’s strategy to participate in popular culture. According to the brand’s marketing director in Hong Long Shirley Chau, the brand has always been part of the cultural conversation. She stated that the premiere of the final season of the iconic show is the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share.
John Koay, executive creative director of Ogilvy Hong Kong also spoke about the campaign. He stated that the campaign is a nod to a show that has become a global phenomenon just like KFC. He stated that the campaign shows KFC at its most playful. It is also a great example of how brands can leverage pop culture to show their relevance.